The findings, released by Stahili Pulse Report on Friday, offer a fresh look at where supporters watch the matches and the viewing platforms they prefer.
The research, which mirrors trends previously highlighted in our newsroom reports, gathered opinions from 3,704 football lovers across all major regions — Nairobi, Rift Valley, Central, Nyanza, Western, Eastern, Coast, and North Eastern.
According to the data, most Kenyan families now treat EPL match days as home events. About 43 per cent of fans said they prefer to watch games from their living rooms, often with spouses, children, or relatives.
According to the data, most Kenyan families now treat EPL match days as home events. About 43 per cent of fans said they prefer to watch games from their living rooms, often with spouses, children, or relatives.
For these viewers, staying home is cheaper, more comfortable, and allows them to enjoy football in a relaxed setting.
The study notes that this habit continues to grow as more households gain access to televisions and affordable internet bundles.
But the report also shows that football still brings Kenyans together in public spaces. Roughly 21 per cent watch the matches from their local bars, where supporters meet to enjoy the atmosphere, trade jokes, and share strong opinions about their favourite teams.
But the report also shows that football still brings Kenyans together in public spaces. Roughly 21 per cent watch the matches from their local bars, where supporters meet to enjoy the atmosphere, trade jokes, and share strong opinions about their favourite teams.
Bars have become especially popular during big fixtures like the Manchester Derby or Liverpool vs Arsenal, when fans want the loud environment and community feel.
Another 20 per cent of the respondents said they watch from social halls, which have become important viewing centres in both urban and rural areas.
Another 20 per cent of the respondents said they watch from social halls, which have become important viewing centres in both urban and rural areas.
These halls often have larger screens and cheaper entry fees, making them friendly to students, casual workers, and young fans with limited budgets.
A smaller number of supporters choose to watch at a friend’s house, while a portion of respondents said they do not follow the Premier League at all.
A smaller number of supporters choose to watch at a friend’s house, while a portion of respondents said they do not follow the Premier League at all.
Some mentioned that they watch matches while at work, on the move, or even at school — highlighting the mixed lifestyles of modern Kenyan fans.
The survey also examined how people access the matches. Here, the results show a blend of traditional TV and modern digital streaming.
The survey also examined how people access the matches. Here, the results show a blend of traditional TV and modern digital streaming.
DStv and GoTV remain the top sources, with over 42 per cent relying on these paid services to follow the league.
However, streaming is growing fast. More than 26 per cent now watch matches using apps like Showmax and DStv Stream, a sharp rise linked to better internet coverage and the popularity of mobile phones. Many young people, especially in towns, prefer streaming because it is convenient and can be used anywhere.
Interestingly, 15 per cent of fans still depend on free online sites, a sign that cost remains a big concern for many followers.
However, streaming is growing fast. More than 26 per cent now watch matches using apps like Showmax and DStv Stream, a sharp rise linked to better internet coverage and the popularity of mobile phones. Many young people, especially in towns, prefer streaming because it is convenient and can be used anywhere.
Interestingly, 15 per cent of fans still depend on free online sites, a sign that cost remains a big concern for many followers.
Others rely on the big screens found in bars and entertainment joints.
Why These Trends Matter
The report shows that EPL football is more than a sport for Kenyans — it is a cultural moment shared across homes, estates, and social gatherings.
Why These Trends Matter
The report shows that EPL football is more than a sport for Kenyans — it is a cultural moment shared across homes, estates, and social gatherings.
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